Like a bass drum is the foundation to the beat, our planning skills provide the base for all our tracker projects. Research Now® understands the need for good planning and a strong foundation. We can run daily, weekly, monthly and annual trackers. We assess the project feasibility at the proposal stage to ensure that we have sufficient sample to achieve all cells, and we specifically recruit to our panels in order to ensure that we never run out of sample.
Along with the bass drum, the snare forms a fundamental part of a beat, much like the fundamental part of tracker studies is careful sample selection. By using a balanced sampling technique, we ensure there are no sample biases between waves. You have the choice of independent sample over multiple waves or same-respondent feedback.
Every tracking project is assigned to an experienced project manager. Like a Hi-Hat cymbal, they add the high-end gloss to a project, taking full responsibility for delivery. Each project manager works in sync with a tracking specialist with over 10 years’ experience in running both online and offline trackers. We’ll also help with parallel testing and calibration studies to ensure your online tracker never misses a beat.
The deep resonance of the floor tom can only be matched with our 6.5 million strong, deeply-profiled and highly engaged panelists. To ensure your respondents are fresh, our sample composition remains ever consistent.
With Research Now®, you have options. We provide you with many different tracking choices - whether you require independent sample over multiple waves, or the same respondents to report back time after time, we can offer a range of tracking options tailored to your needs. Our sample frames are dependable from wave to wave allowing you to focus on the data and market trends.
The tom toms can create wildly interesting fills, and with Research Now’s® experience in trackers, we can fill any gaps in planning your campaign. We run over 1,400 trackers annually, our proven data collection processes and delivery can ensure your current or new tracking study can be implemented with minimum hassle and at minimum cost.
Looking to take your tracker further? The ride cymbal adds a little something extra to your sound, much like our mobile respondents can add something extra to your trackers. Include Mobile Respondents to your mix. Research Now® can help you with mobile design reviews and access to our mobile-ready members. Did you know 25% of survey traffic is from a mobile device? Don’t miss out on an important, growing population of survey takers.
Use your touchscreen and keyboard to try out some beats and create your own mix. To return to the home page with the information pop-ups, please use the slide switch on the top banner. Contact us to see how our trackers can work for you!